Belgian chocolate brand 'ISIS’ has announced
it will be rebranding itself as ‘Libeert’ due to
sharp fall in sales brought on by its name
association with the Islamist terror group,
Islamic State of Iraq and the Levant (ISIS).
The company which was founded as ‘Italo
Suisse’ in 1923, changed name to ISIS in 2013
because the chocolatier was no longer
associated with either Italy or Switzerland.
Now, they have to change their name again for
a name association that is unquestionably
much worse, with the rise of the terror group
causing sales to drop. The company is not the
first organization to have re-branded
themselves because of the terror group.
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