These secret ingredients are:
1. You have to keep working at it
You just can't give up. Not now and not ever.
When you give up, you are giving someone
else one less spot to compete for. Successful
bloggers have learnt to keep pushing until
they achieve their goal. Life would happen.
Anything that can go wrong will possibly go
wrong but it is only when you are persistent
that you can truly be successful.
2. Learn to promote others but promote
yourself more
As a buddy blogger, you may think the secret
to success is to talk about other people but
you are wrong. When starting out, you need
to get word out about your blog. This means
focusing greatly on promoting your blog
because you need to establish yourself as
someone to reckon with. Granted you need
once in a while to promote others in order to
build relationships with them but do not
make it an obsession or focus more on it.
You are building your own reputation so talk
about your stuff more.
3. Do not ignore all other marketing
channels
One grave mistake most bloggers make is not
leveraging other marketing channels to grow
their blog. Once they push the publish
button, they run off to start writing the next
post but you cannot grow your blog that
way. You need to drive traffic to and through
your blog using various other means. Paid
advert eg Facebook ads, can quickly give
your blog post traction. Social media
presence is a necessary evil and SEO is a
must. For SEO, we do not mean all the
advanced stuffs like link building etc but the
most basic stuffs like including your keyword
in your title and naming your images with
the alt tag.You can download the Google
SEO ebook to master the basics.
4. Be yourself
You must understand who you are and learn
how to turn it into an advantage. What do
you know best? Are you better at creating
graphics? When and how do you write best?
What kind of articles comes easily to you to
write about? For examples, blog topics hit
me at any time so immediately this happens,
the first thing I do is to write down my first
draft using my smart phone. When I think I
have the skeleton of the post written only
then do I transfer it to my desktop to
complete. This has worked so well for me
that I rarely ever sit down at my desktop to
try to write a new post.
5. Identify your niche
Another grave mistake bloggers make is
trying to be everything to everyone. Just
because entertainment news is hot cake does
not mean you should join the bandwagon.
When you do that you can get lost in the
crowd. To truly make a name for yourself,
you need to identify which niche makes the
most sense for you. It could be because of
your passion. It could be that you are
knowledgeable about the niche but you must
pick a particular niche and stay with it. If
you are writing about technology, write
technology. If you want to focus on food,
focus on it. Don't be a jack of all trade and
master of none.
6. Start Collecting emails as soon as you
can
Okay, these may sound a little advanced but
from the very first day you start your blog,
start thinking of how you intend to collect
emails from your readers. Eventually these
emails are going to remain the only medium
by which you can build a lasting relationship
with your readers. Not everyone will visit your
blog every day and yet they would not mind
hearing from you. So get into the lead
generation game early. For starters, you can
add Feedburner email subscription form to
your blog.
7. Find a mentor or steal one
If you are lucky you may find someone to
mentor you but that may not be the case
especially if you are a newbie. What can you
do? Steal one. Identify two bloggers in your
niche that are successful then make it a
point of duty to study them. Visit their blog
every day. Follow them on social media.
Understand how to write, what they write
about and who their audience is. Then go
replicate them only do it better.
To wrap it up the only difference between a
successful blogger and the average blogger is
the persistence, dedication, amount of time
you put into your blog and the ability to keep
going when everyone else gives up
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